madetomark.fairmontdigest.com · Independent Writing
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Made To Mark

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Choosing Branded Merchandise for Your Next Business Event

Start with your event type and audience Every event is different. A trade show where you stand in a hall for eight hours is not the same as a client dinner, a training day or a summer picnic. The branded merchandise you choose should reflect the setting and the people you will meet. Start by asking yourself a few questions: Will recipients be standing or sitting? Will they be indoors or outdoors? Do they travel to the event by car, train or on foot? The answers will guide

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